Sponsorship Sales Kit, Digital Newsletter Grew ICMA, FEW
PRINCETON JUNCTION, N.J.—March 21, 2023—CMA, a full-service communications, marketing and association management firm, announced today that it has won two national marketing awards from Association Trends.
CMA received national acclaim for its exhibitor and sponsorship sales kit for the International Card Manufacturers Association (ICMA) and for its monthly newsletter for Federally Employed Women (FEW).
“We are honored to be recognized with this prestigious national award for two of our association clients,” said Jeffrey Barnhart, CEO and founder of CMA. “For 36 years, we have built a roster of talented, in-house professionals who know how to help associations grow membership, sponsorship, attendance and sales from around the globe.”
For ICMA, a global trade association founded by Barnhart 33 years ago, the bronze, award-winning exhibitor sales kit maximized sponsorship opportunities for the organization’s flagship annual event. The redesigned kit highlights areas that ICMA wants to grow, such as top-tier sponsorships from specific audiences. The kit also enhances promotional copy with more vivid imagery, a stronger call to action and more customizable sponsorship packages that simplifies the process for prospective exhibitors. CMA’s redesigned kit makes it easier for all stakeholders to participate at the world’s only manufacturing-focused global card conference and exhibition.
For FEW, CMA’s bronze, award-winning monthly News & Views newsletter featured an upgraded content plan that included invaluable association member news, such as the president’s message, an article about the month’s significant event (e.g., Women’s History Month), a member spotlight article, FEW national news, FEW regional news, FEW chapter news, an editor’s article as well as articles on FEW’s focus areas—legislative, compliance, diversity and training. CMA also developed a corresponding e-blast communication that announces the recurring newsletter on FEW’s website to engage more readers and generate more website traffic. The e-blast is sent to more than 19,000 members.
CMA is one of the premier association management companies in the United States. The firm also has won awards for marketing excellence from Association Trends for social media when it helped ICMA increase conference registrations by 16.4% in 2017. For the New Jersey State Nurses Association, CMA created a weekly e-publication that helped increase membership by 47%, generating a 348% return on its annual marketing investment in 2018.
Overall, CMA has been recognized with more than 398 awards for client work in marketing and communications excellence. The firm has helped clients in various industries, ranging from financial services, health care, lighting, professional services and associations.
About CMA
CMA is a full-service communications, marketing and association management firm, which has provided its clients with award-winning and proven results for 36 years. To drive ROI, it utilizes its strategic solutions including branding, digital marketing, web and mobile app development, social media, public relations, advertising, collateral, association management, event planning, publications, and advertising sales. Through its proprietary discovery process, Marketecture™, CMA offers a strategic analysis to help clients understand how they can best be positioned in the marketplace. Community is central to CMA, with more than 3,000 hours dedicated to volunteering, fundraising and pro bono services over the past three decades. CMA embraces a workplace that fosters fun and creativity for its clients and staff, from summer BBQs and team-building activities, to a pet-friendly environment. Visit CMAsolutions.com and follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.