Comprehensive Digital Marketing Campaign Increases Sales Leads
Amerlux, a B2B LED lighting manufacturer with an award-winning selection of interior and exterior products, tasked CMA with growing its sales leads and its digital presence with the following targeted audiences: architects, facility managers, city managers, lighting designers, design-build firms and electrical contractors.
CMA curated a cohesive, multifaceted strategy that included the creation of more than 70 new content pieces—blogs, press releases, guides, case studies and landing pages included—and the creation of an interconnected, engaging social media and digital advertising strategy.
CMA’s yearlong digital marketing effort effectively cast the client in its best sales light, strengthening Amerlux’s reputation and bolstering its brand name across all targeted audiences:
- Produced more than 500 leads
- Public Relations: Tallied 1,266 media placements with a total reach of about 135 million
- Social Media Advertising: Generated over 810,900 impressions and over 13,000 clicks to Amerlux webpages via Facebook and LinkedIn ads
- Organic Social Media: Generated over 470,000 impressions, over 17,100 engagements and over 5,900 clicks
- Website Traffic: 265,662 sessions, 152,049 users, 908,924 pageviews
- More than 17,000 individuals spent more than 370 hours consuming Amerlux content
CMA won 6 awards for content marketing, public relations and corporate and product videos:
- Telly Award
- Gold, three Silver Awards (NJ CAMA)
- Bronze Award (NJ Ad Club)
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