Amerlux

amerlux-small

Casting LED Manufacturer in the Best Light with Comprehensive Marketing Campaign

Challenges

Amerlux, an award-winning LED lighting manufacturer, engaged CMA to generate sales leads for its new lighting solutions, which included exterior pedestrian lighting and specialty architectural grade interior products, such as track lights and linear pendants.

Solutions

CMA launched a comprehensive marketing campaign that included content marketing, public relations, email marketing, media relations, digital advertising and social media management to introduce Amerlux to new target audiences and enhance its reputation with current customer audiences.

Amerlux’s audiences are diverse, ranging from lighting designers to facility managers. To reach audiences with the right message at the right time, CMA made 12 detailed personas. Content created for these personas included blog posts, case studies and long-form guides published on Amerlux’s blog and targeted landing pages.

An integral part of the content strategy included search-engine advertising and targeted ads on Facebook and LinkedIn. Designed around specific search terms and customer demographics, these pay-per-click (PPC) ad campaigns drove prospects to specialized landing pages and started customers down the journey though the funnel.

Amplifying the message, CMA maintained a steady drumbeat of proactive media outreach. Including new product releases and thought leadership features for a variety of leading industry publications, this branded content had a direct impact on driving traffic to Amerlux’s website.

RESULTS

  • Delivered 417 qualified leads to sales team
  • Secured 1,657 placements in influential industry publications
  • 272,415,934 impressions in media coverage
  • Retrofit Magazine
  • LD&A
  • Edison Report
  • Commercial Architecture
  • Commercial Construction & Renovation
  • Commercial Property Executive
  • Electrical Marketing
  • Electrical Wholesaling
  • Facility Executive
  • Solid State Lighting Design
  • Yahoo! Finance
  • Business Insider
  • Bloomberg

Client

amerlux logo

Solutions provided

Industry

Lighting manufacture and design

Awards

CMA won 6 awards for content marketing, public relations and corporate and product videos:

  • Telly Award
  • Gold, three Silver Awards (NJ CAMA)
  • Bronze Award (NJ Ad Club)

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