First Bank’s Thought Leadership Goes Viral on COVID-19 Program
When the United States launched the Paycheck Protection Program to incentivize small businesses to keep their employees on the payroll amid the COVID-19 crisis, no media outlet called First Bank’s CEO in search of his expertise.
CMA immediately launched a virtual news bureau, delivering media relations to its contacts at top-tier national news outlets, as well as state and local publications. First Bank was positioned as a leader in how smaller community and regional banks were responding to the federal program.
CMA became First Bank’s virtual news service, securing the bank a series of interviews in under two weeks that led to more than 35 media placements, which garnered more than half a billion impressions—520.5 million to be exact. Top media placements included:
- The New York Times
- The Wall Street Journal
- The Washington Post
- CBS News
- S. News & World Report
- Business Insider
- Houston Chronicle
- San Francisco Chronicle
- MSN News
Public Relations , Media Relations
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