Digital Marketing
Digital marketing is exploding, with data-driven potential. It provides one of the greatest transformation platforms, by fusing creativity, intelligence and measurability, for better outcomes. Sixty-three percent of companies agree that generating traffic and leads is their biggest marketing hurdle. That’s where we come in. Whether your business or association is new to online channels or just isn’t getting the results you want, we can help. Digital Marketing with CMA will set you up for success and show you real results.
Connecting to the Crowd: Digital Marketing That Gets Results
CMA takes a holistic approach to digital marketing by viewing your online presence as a whole. To achieve your goals, we perform an online presence audit to see where you are positioned in the marketplace and where there are gaps. Through your campaigns’ digital footprint, we’ll create the right digital strategy to reach your target audience, with the right message and the right tone, at all times. Creating funnel-building strategies, tackling conversion analysis and going all-in on lead generation—is what our seasoned team brings to the table. We don’t stop there. At CMA, we craft creative content and compelling campaigns. Then, we manage them with comprehensive metrics and tracking, along the way. Best-in-class tracking and reporting will optimize each and every touch point, so you can be sure you’re getting the strongest ROI. We don’t just want people to see you online, we want them to relate to you. Using cutting-edge tools, data-driven decision making and mind-blowing design, we create an entire digital experience that will elevate your brand.
Digital Advertising
An element of Digital Marketing is Digital advertising, and emerging channels are critical for a successful integrated marketing communications campaign in today’s digital world. Whether you need to influence one decision maker or thousands, Digital Marketing helps your message must break through the clutter and drive interaction. The Internet and social media channels have transformed the way brands tell their story, and in return, the way customers find and interact with them. In a complicated maze of paid search, content creation, various forms of advertising, remarketing and display campaigns, a trusted partner like CMA can help you comprehend the ever-changing climate. Our seasoned team of professionals puts intelligent, marketing-minded humans behind automated, technology-based solutions to deliver the most effective, profitable campaigns. Whether you need help writing ad copy, designing eye-grabbing digital content or navigating display and retargeting strategies, CMA is in your corner to provide the benefits that search engine marketing can offer your brand. Let us put our Digital Advertising expertise to work for your communications campaign.
Search Engine Optimization (SEO)
If you need a new website or want to optimize your current one, Digital Marketing utilizes the latest tools and techniques to drive business, CMA is ready to help. What your website says doesn’t matter if people can’t find it. That’s the harsh reality of today’s search engine optimization (SEO) driven atmosphere. SEO is an On-Page and Off Page ever-evolving science in Digital Marketing. To win at the game, it requires a thorough knowledge of the rules, which are always changing! Getting traction in online searches—and keeping that traction—is an ongoing effort best served by a team of passionate website and SEO experts. We take a holistic approach and start with learning about your business, by conducting a detailed competitor analysis and a report of where you currently rank on various search engines. From there, we can help with keyword generation, budget planning, campaign development and optimization—all of the pieces that will help give your website the much-needed boost to remain visible. It’s not easy and it’s not a one-time solution—but proper SEO means the difference between being found and being forgotten.
Lead Generation
The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. We start by understanding the current challenges you are facing. Do you need to add new leads or members, or do you have plenty of them, but you can’t seem to convert them into real opportunities? Knowing what you need, as well as what has worked and what hasn’t, helps us formulate a strategy just for you. Lead generation includes sets of marketing activities that correspond with the stages of the user’s journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. Based on that information, we’ll create a plan that is focused on achieving your specific goals. We’ll use tools such as direct mail programs, prospecting campaigns, events, advertising, social media and email campaigns to create a powerful marketing mix. We don’t stop there. It’s all about the results, not just the activity. CMA will incorporate lead tracking and analysis to continually adjust and improve your campaigns.
Analytics
As any effective marketer knows, analytics are the foundation of a successful marketing campaign. For analytics to provide business value and revenue opportunities, they must be tracked, measured and evaluated. Let our team do the legwork. We’ll increase your competitive intelligence, just by monitoring and analyzing your metrics, for things like email marketing, website traffic and social media. There are no limitations to what we can track—demographic information, website visitors, open rates for emails, keyword strength and conversion rates. The possibilities are endless! The metrics will allow us to assess your strengths and weaknesses. This will enable us to make budgetary decisions that will impact your success and ROI. There’s nothing more frustrating than being left in the dark—especially when it comes to your business or association. We’ll create a customized dashboard to monitor the numbers and use that data to reform our strategies. We’ll make note of what was successful and develop a finely-tuned campaign. Let our team give your business or association the benefit of constant innovation and improvement.
Pay-Per-Click (PPC)
Pay-per-click (PPC) is a model of Internet marketing in which advertisers pay a fee each time one of their advertisements is clicked. Essentially, it’s a way of buying visits to your website, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement, in a search engine’s sponsored links. If someone searches for a keyword related to your business offerings, your advertisement might show up in the very top spot on the Google results page. PPC advertising is a very cost-effective way to drive traffic to your site because you only pay when someone clicks your advertisement. An added bonus is that PPC is highly targeted, measurable and fast. You’ll see the impact of your efforts almost immediately. To get your brand in front of your target audience, our digital marketing experts display your advertisements on different networks like Google Ads. The team will tailor your PPC campaign, to complement every facet of your digital marketing campaign. Let us take your business or association to a whole new level.
Email Marketing
More than 2.8 billion people use email. Simply put, email marketing is a vibrant and powerful way to connect with people. It’s easy, effective, measurable and inexpensive. It allows you to reach many people at a rate of nearly nothing per message. You can cover topics like changes in your business or association, victories, feedback requests—the list is virtually endless. Successful email marketing is clutter-busting—breaking through the noise and spam. The difference between an email that gets opened and one that is immediately deleted? Personalized content that is engaging, relevant and begging to be read. CMA’s email marketers have a knack for creating open-worthy email campaigns. We craft compelling e-communications, multimedia presentations and lead nurturing programs that do the job. Whether you’re hoping to inform your audience, generate a database, drive activities or build awareness, we support businesses and associations in achieving their goals. We work directly with you to understand the objectives of your campaign and produce designs and copy to achieve your objectives.
Video Marketing
The idea of video marketing is not complex—make it the best ten seconds. Most people click out of a video in the first five to ten seconds. If done right, it’s rather simple to use video marketing to promote your brand, product or service, in addition to building customer rapport. Additionally, video marketing can serve as a medium to present how-to tutorials, promote customer testimonials, live-stream events and deliver content. There’s a lot of research that shows that more than 70 percent of consumers watch videos online every week—on landing pages, social media and through email. Video dramatically increases the rate of conversion. Not to mention, it is becoming increasingly crucial in organic search rankings. High-quality video production can boost engagement, build credibility and show value—but the key word is “high-quality.” The best way to ensure your videos will make an impact is to partner with a team of experts that truly understand your brand and marketing strategy. We use the latest technology and industry-leading designers and producers, so you’ll get the most creative minds with the best ideas.
