By Kelsey Tweedly In Digital Marketing, Public Relations, Reel ResultsPosted August 29, 2018Top 3 Reasons to Add Influencer Marketing to the MixLast updated on May 16, 2019 The annual Mediakix Influencer Marketing Survey revealed that 2019 will be a year of […] READ MORE
By Jeff Barnhart In Digital Marketing, Public Relations, Social Media, StrategyPosted August 8, 2018Keys To Building A Successful Integrated Marketing Communications CampaignLast updated on January 30, 2020 Marketing on purpose, versus pot-luck marketing, is the difference between having an integrated marketing […] READ MORE
By Kelsey Tweedly In Public Relations, Reel ResultsPosted July 11, 20183 Tips for Securing Top Media CoverageEditor’s Note: This post was updated on February 14, 2019. Businesses and associations need a sound public relations (PR) strategy, […] READ MORE
By Kelsey Tweedly In Digital Marketing, Public RelationsPosted April 25, 2018Tips to Manage Patient RatingsMedical practices, like most client service businesses, are challenged with the fact that patients (also known as customers) have the […] READ MORE
By Kelsey Tweedly In Public Relations, Reel ResultsPosted April 12, 2018How to Successfully Overcome A Public Relations CrisisLast updated on July 11, 2019 Imagine this potential real-life scenario. You’re sitting at your desk, enjoying your morning cup […] READ MORE
By Kelsey Tweedly In Digital Marketing, Public RelationsPosted February 6, 20185 Reasons To Tell Your Story OnlineLast updated on August 29, 2019 Digital storytelling will be the most important communication trend affecting public relations in the […] READ MORE
By Kelsey Tweedly In Digital Marketing, Public Relations, Social MediaPosted October 26, 2017Spooked by Online Reputation Management: How to Manage ChatterOnline chatter can dramatically affect a brand’s reputation, which could spook some businesses. Before the internet, a business’ reputation was […] READ MORE
By CMA In Public RelationsPosted March 9, 20178 Ways to Doom Your Next Public Relations CampaignPublic relations is about telling your brand’s story and increasing your company’s brand awareness among target audiences. It builds your […] READ MORE
By CMA In Public RelationsPosted November 3, 2015Giving Back Helps Build RelationshipsThis month, don’t get too lost in the turkey, stuffing and pumpkin pie and forget what is truly important during […] READ MORE
By CMA In Public RelationsPosted April 15, 2015Press Kit 101Every company should have a press kit at the ready for when a reporter comes calling. The press kit is […] READ MORE