The Internet and other technology have transformed the way brands tell their story in the digital age. With the addition […]

If you’ve been to the mall or almost any retail store this past month, chances are you’ve already spotted the […]

In today’s competitive social media marketing environment, businesses need to be strategic about how they approach posting on social media. […]

Every business needs a brand strategy, especially in the digital age. The digital landscape can  easily become fragmented, if you’re […]

Over the last decade associations have progressed to operate more like small businesses, particularly from the standpoint of financial management. […]

A video’s ability to influence is unbeatable in the marketing landscape. Indeed, I would rate video marketing as the highest […]

Mobile applications (apps) have become such a routine part of our everyday lives, that it’s hard to believe they’ve only […]

If I told you that there’s a way to build your brand, become an authority, advance the industry your business […]

A content marketing strategy is more important today, than ever. To be successful, organizations need to create brand awareness, build […]

Through social media, you can connect with your customers and build brand recognition. You also can create awareness, become a […]

Email marketing is a cost-effective way to communicate and get your message in front of your target audience. It’s also […]

Are you interested in growing your publication, through advertising revenue? Is your current advertising program underperforming? Do you need a […]

Hosting a successful conference has many benefits. They include helping to promote your organization and networking, in addition to expanding […]

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” […]

By Jeffrey Barnhart The role of the Chief Executive Officer (CEO) in social media is constantly evolving. The term “Social […]

Calculating Return on Investment (ROI), during the marketing planning process, is critical for any business or association. Aside from the […]

Are you looking to get your business or association in front of qualified prospects? Grab their attention? Catch their interest, […]

There are many benefits of outsourcing your publication, whether print or digital. Businesses and associations of all sizes need a […]

Social media is a powerful tactic, to promote your brand and get it in front of different types of  targeted […]

Micro-influencer marketing is gaining popularity and quickly becoming a valuable strategy to promote a brand, particularly for businesses who need […]

Last updated on August 15, 2019 Every business needs a marketing partner to be successful. You might be thinking that […]

Creative Marketing Alliance (CMA) experts in digital marketing, social media, public relations and content marketing revealed their marketing best practices, […]

Last updated on March 29, 2019 Key messages are the core messages and the building block for your brand, which […]

Last updated on October 17, 2019 Are you in the thick of developing your marketing plan and marketing budget for […]

By Daniel Beldowicz Last updated on April 25, 2019 The old adage of “go global and think local” has met […]

Last updated on September 26, 2019 Secrets to Create a Marketing Budget to Drive Growth In Part 1 of “Marketing […]

Last updated on September 12, 2019 CEO Shares Steps to Creating a Marketing Plan to Get Results With the dog days […]

Last updated on May 16, 2019 The annual Mediakix Influencer Marketing Survey revealed that 2019 will be a year of […]

Marketing on purpose, versus pot luck marketing, is the difference between having an integrated marketing communications (IMC) strategy and not […]

Editors Note: This post was updated on February 28, 2019 Customers often base their perceptions about a business or association […]

Editor’s Note: This post was updated on February 14, 2019. Businesses and associations need a sound public relations (PR) strategy, […]

By Daniel Beldowicz Last updated on March 14, 2019 One of Forrest Gump’s most memorable lines was, “Me and Jenny goes […]

Last updated on June 27, 2019 If you don’t know where you’re going, any road will get you there. Small […]

By Kelsey Tweedly Last updated on April 11, 2019 Wondering if social media is the right marketing strategy for you? […]

Medical practices, like most client service businesses, are challenged with the fact that patients (also known as customers) have the […]

Last updated on July 11, 2019 Imagine this potential real-life scenario. You’re sitting at your desk, enjoying your morning cup […]

Before you answer that question, consider this…Facebook is a continuously evolving platform that strives to anticipate the need of its […]

This post was updated on January 10, 2019. Your website is your public face and often the first interaction between […]

Social media users grew by 121 million between Q2 2017 and Q3 2017. That works out to a new social […]

Last updated on August 29, 2019 Digital storytelling will be the most important communication trend affecting public relations in the […]

Last updated on May 31, 2019 A brand is a story that makes a public pledge. The brand promise for […]

Last updated on July 30, 2019 Visual content has quickly become one of the most necessary marketing strategies used in […]

The holiday season can evoke many different emotions—from feelings of nostalgia and togetherness to downright frenzy. The holiday season offers […]

Last updated on October 31, 2019 Online chatter can dramatically affect a brand’s reputation, which could spook some businesses. Before […]

In today’s age of marketing, finding out how exactly to reach an audience can be quite difficult due to the […]

There is a glaring symbol that has crept into our society. Whether roaming the store to look at teen clothing […]

When putting together a marketing campaign many tools and ideas may be at your fingertips.  Whether or not you’d like […]

The social media platform LinkedIn has long since evolved beyond its original context as an Internet space for job seekers […]

Public relations is about telling your brand’s story and increasing your company’s brand awareness among target audiences. It builds your […]

Your website is a reflection of your brand. Companies make a mistake when they create a website and then consider […]

We all know that it is important for a company to have a social media presence. Gone are the days […]

You know the old adage: If you can’t measure it, you can’t manage it. But sometimes it may seem difficult […]

The holidays are approaching quickly and with that comes concerts, decorating, baking and shopping for gifts. It seems like the […]

Summer wasn’t even over before word of this year’s most anticipated Black Friday deals began to leak online. In this […]

Every business is online these days. Being searchable online is an absolutely critical part of your business’ marketing and brand […]

We don’t know all of the details of how Microsoft’s acquisition of LinkedIn will play out, but one thing is […]

We all search online several times a day, or more likely several times an hour. But what determines the order […]

You’ve seen videos on Facebook, Twitter and company websites. You’ve watched, you’ve laughed and you’ve shared. You probably wondered — […]

Prince’s sudden death brought shock and disbelief. More than 30 years after his first hit song, his concerts and music […]

“I’d like to build the world a home And furnish it with love Grow apple trees and honey bees And […]

We all push out content from our website onto social media networks in the hopes of drawing traffic to our […]

We’ve all been there. You’re attending this month’s hottest networking event and then it happens – you get caught smack […]

Forget about all the calories in your Big Game feast (please!). And don’t think about the Carolina Panthers Cam Newton […]

Our favorite, tail-wagging event is back again this Super Bowl Sunday! Animal Planet will win over our hearts and spirits […]

The start of a New Year is the perfect opportunity to take a glance back at your organization’s past year […]

This month, don’t get too lost in the turkey, stuffing and pumpkin pie and forget what is truly important during […]

The hashtag, or the pound sign on any phone, has become popular in social media for bringing people together around […]

Twenty-eight years ago, Jeffrey Barnhart knew he was creating something more than a name and a logo. When he launched […]

Now that summer is winding down, it is a great time to re-visit and remind yourself of the goals and […]

Two of the driving forces in marketing now are content and visual marketing. Both strive to get messaging to potential […]

Google rolled out updates last week that would discriminate against websites that are not mobile friendly, possibly causing a sharp […]

Every company should have a press kit at the ready for when a reporter comes calling. The press kit is […]

Local media placements are not just a stroke of luck, but careful research, planning and localization of your news. I’ve […]

Everyone likes to make a refreshing change occasionally¬¬—whether it is a new haircut or a different color of paint in […]

Oh, that blue pill! The Budweiser puppy had us teary and empowerment was an overarching, feel-good theme, yes we are […]