Greater Raritan Workforce Development Board (GRWDB)
Website Rebuild Drives Visibility, Pageviews by 190%
The Greater Raritan Workforce Development Board (GRWDB)—which helps to ensure that workforce education and training investments are meeting the talent needs of regional employers—tasked CMA with improving their online visibility and creating a go-to digital resource for all board-related communications.
CMA copywrote, edited, designed, developed and launched a modern and responsive web-based platform that checked off the following must-have features:
- Visually appealing
- Mobile friendly
- Simpler navigation
- Easy user interface
- SEO friendly
The new website made uploading files, board meetings and other related collateral easy for staff, all the while recording triple-digit increases over a quarter-year period in the following analytics categories compared to the same timeframe one year prior:
- Organic traffic increased by 546.5 percent
- Page views increased by 190.5 percent
New users increased by 226.1 percent
Our dedicated in-house experts are ready to talk strategy, results, and ROI.