Responding to Consumer Expectations with Responsive Design
Garden Communities offers 125 apartment rental communities throughout New Jersey, New York, Maryland, Massachusetts and Connecticut. The range of offerings includes one-, two- and three-bedroom units, studios, townhomes, luxury apartments and 55+ adult communities. With the rental property market continuing to grow, Garden Communities needed an easy to navigate, mobile-friendly website to deliver the mobile experience that users have come to expect. The company needed a responsive website design that was user-friendly, easy to update and optimized for SEO.
Today, everyone uses their smartphone to do just about everything from paying bills to doing research to shopping and searching for a new home. Garden Communities hired CMA’s newly acquired web and mobile app division to build and host a website that makes it simple for renters to search available apartments in a specific zip code and make an appointment for a tour.
To reach more customers faster, Garden Communities’ newly designed, responsive website incorporates a listing feed, which provides up to the minute real estate listings to websites like zillow.com and apartments.com. On the backend, CMA utilizes a real estate management system to input and update apartment availability and pricing twice a day, ensuring that the most up-to-date information is displayed on Garden Communities’ website, as well as other searchable sites.
Google prioritizes mobile-friendly websites, making the redesign of Garden Communities’ website necessary for the company to remain competitive. With the new responsive design, the website delivers the level of functionality and responsiveness that users expect and functions flawlessly to improve the user experience and increase time on the site. It also improves mobile SEO to attract more customers and secure more sales.
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