CMA Welcomes New Client Pennsylvania Bus Association

PRINCETON JUNCTION, N.J. – December 4, 2017 – Creative Marketing Alliance (CMA), a full service, award-winning strategic marketing and integrated communications firm, announced today a new client, the Pennsylvania Bus Association (PBA). PBA is a nonprofit organization dedicated to representing the business and governmental interests of private bus companies operating in Pennsylvania.

“We are pleased to welcome such an established and vital organization in the transportation industry,” said Jeffrey Barnhart, president and CEO of CMA, which has provided strategic marketing for companies the last 30 years. “Our event planning and on-site management team possesses the knowledge, expertise and experience to not only manage meetings and conferences, but to market and promote them to key audiences.”

CMA will provide PBA, based in Harrisburg, with event management services, which will include the Leadership Lunch East at the Sands Casino in Bethlehem in December 2017; Leadership Lunch Central at the Gettysburg Hotel in February 2018; Marketplace at the York Expo Center in March 2018; and its 2018 Annual Meeting at the Williamsburg Doubletree Hotel in June.

PBA, founded in 1923, is one of the oldest public passenger transportation associations in the United States. It has functioned without interruption and with a commitment to the safety of the traveling public and the economic well-being of its member companies. PBA boasts a well-rounded program of activities for both bus operator and supplier members. It carries a current membership of more than 750 entities. The major areas of involvement include governmental affairs, travel and tourism marketing, education, safety and communication.


About Creative Marketing Alliance

Creative Marketing Alliance (CMA) is a full-service, award-winning strategic marketing and integrated communications firm that builds reputation, relationships and return on investment. It creates and manages results-driven marketing programs using Marketecture, a strategic analysis that helps clients understand how their company can best be positioned in the marketplace. For 30 years, CMA has provided innovative solutions, which include public relations, social media marketing, and publications along with an in-house studio for digital and creative design. If you’re expecting results, please visit, call 800-852-4269 or email us




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