CMA Social Media Specialist Earns Crew Star Award

By CMA Posted March 3, 2019

Kelly Potts recognized for her teamwork and client solutions

PRINCETON JUNCTION, N.J. – March 12, 2019 – CMA, a full-service communications, marketing and association management firm, announced today that Kelly Potts, social media specialist, has been named Crew Star for the first quarter. Potts was recognized  for her passion, teamwork and out-of-the-box social media solutions for her clients. They include Abel HR, Destination TTN, First Bank, New Jersey State Nurses Association, Amerlux, Event Service Professionals Association, International Card Manufacturers Association, National Association of Innovative Lighting Distributors, and Rental & Staging Network.

The award recognizes a team member each quarter for his or her dedication to the company’s core values, including passion, excellence and teamwork, while spreading these positive principles to the team.

Potts is responsible for driving CMA’s social media marketing for its clients. Through social media tactics, CMA assists clients in increasing online visibility and website traffic. Tactics include engagement with industry experts and relevant accounts, following potential leads, and generating frequent and compelling posts, in addition to analyzing top performing content to develop robust strategies.

“Kelly embodies all of CMA’s Crew Values and is a proactive staff member, who recognizes the importance of teamwork and formulating new ideas together to deliver the best solutions,” said Jeffrey Barnhart, president and CEO of CMA, a full-service communications, marketing and association management firm, which has provided its clients with award-winning and proven results for more than 30 years. “She has a tremendous passion for learning, along with always striving to find and deliver the best results for each of our clients. Kelly anticipates challenges, obstacles and client needs, before they even occur.”

With this award, Potts will receive a reserved parking spot in the employee lot, lunch with CMA’s executive team, a pre-paid gift card and a prominently displayed headshot in the CMA lobby with past Crew Star winners.

About CMA

CMA is a full-service communications, marketing and association management firm, which has provided its clients with award-winning and proven results for more than 30 years. To drive ROI, it utilizes its strategic solutions including branding, digital marketing, website design, social media, public relations, advertising, collateral, association management, event planning, publications and advertising sales. Through its proprietary discovery process, Marketecture™, CMA offers a strategic analysis to help clients understand how they can best be positioned in the marketplace. Community is central to CMA, with more than 3,000 hours dedicated to volunteering, fundraising and pro bono services over the past three decades. CMA embraces a workplace that fosters fun and creativity for its clients and staff, from summer BBQs and teambuilding activities, to a pet-friendly environment. Follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.

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