PRINCETON JUNCTION, N.J.—December 3, 2019—CMA, a full-service communications, marketing and association management firm, announced today it has promoted Kelsey Tweedly to brand experience manager.
In this role, Tweedly will be responsible for internal and external communications for CMA to manage brand experience and ensure cohesive branding across all marketing channels.
Tweedly will direct the firm’s corporate culture and CMA Cares programs, develop an employee advocacy campaign, work with senior management to enhance company functions, as well as expand and oversee the intern program. In addition, partner with directors to improve communication processes, along with being part of the onboarding process for new hires and company acquisitions.
For the firm’s external communications, Tweedly will continue to lead and boost marketing for CMA including supervising its social media, digital marketing, content marketing, public relations, marketing collateral, agency partnerships and events.
Tweedly has been with CMA for three and half years. During that time, she has assisted with various marketing and company projects, in addition to contributing to the firm’s brand strategy and communications. She also managed client accounts and supported business development initiatives. CMA recently recognized Tweedly with its Crew Star award for her dedication to the company’s core values comprising teamwork, out of the box solutions and client-driven results.
“Due to her hard work, passion and determination, Kelsey has been instrumental in advancing CMA’s marketing efforts and is poised to take it to the next level and beyond,” said Jeffrey Barnhart, CEO and founder of CMA. “This promotion recognizes her abilities, knowledge and exceptional results that she’s received on behalf of CMA and its clients. As CMA continues to expand, I’m pleased that Kelsey will be an integral member of that team.”
CMA is a full-service communications, marketing and association management firm, which has provided its clients with award-winning and proven results for more than 30 years. To drive ROI, it utilizes its strategic solutions including branding, digital marketing, web and mobile app development, social media, public relations, advertising, collateral, association management, event planning, publications, and advertising sales. Through its proprietary discovery process, Marketecture™, CMA offers a strategic analysis to help clients understand how they can best be positioned in the marketplace. Community is central to CMA, with more than 3,000 hours dedicated to volunteering, fundraising and pro bono services over the past three decades. CMA embraces a workplace that fosters fun and creativity for its clients and staff, from summer BBQs and team-building activities, to a pet-friendly environment. Visit CMAsolutions.com and follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.