Creative Marketing Alliance Welcomes Three New Clients

By CMA Posted August 8, 2017

PRINCETON JUNCTION, N.J.–August 7, 2017– Creative Marketing Alliance (CMA), a full-service, award-winning strategic marketing and integrated communications firm, announced today three new clients— the Identification Systems Dealer Association (ISDA), Kessler Sales & Distribution (KSD) and New Jersey HVAC and Refrigeration Service Contractors (NJHVAC)—have joined the roster.

“We are delighted to welcome these new clients into the CMA family,” said Jeffrey Barnhart, president and CEO of CMA, which is celebrating its 30th anniversary this year. “We look forward to working with them and providing the tools and resources to take their business to the next level.”

ISDA is a group of North America-based independent distributors, dealers and suppliers connected by their expertise in providing secure access and ID solutions. The organization includes card manufacturers, component manufacturers and security specialists. CMA will be working with ISDA for association management, event planning and support, financial management and governance.

Kessler Sales & Distribution (KSD) is a privately held third generation family business with more than 80 years in operation. KSD is focused on servicing the tubing, pipe and PVF needs of plumbing and heating wholesalers, HVAC wholesalers, Industrial Supply Houses, Waterworks Suppliers and Original Equipment Manufacturers (OEM’s). The company operates 10 regional distribution centers in the continental United States, including Woodbridge, N.J.; Madison, N.C.; Shelby, Ohio; University Park, Ill.; Kansas City, Minn.; Atlanta, Ga.; Ennis, Texas and San Jose, Calif. 

CMA is currently working with KSD on a website redesign and shipping boxes for their distribution centers.

New Jersey HVAC and Refrigeration Service Contractors (NJHVAC) is a statewide group of the best-trained, most educated commercial and industrial HVAC and refrigeration contractors. The company is leaning on CMA for a complete re-branding of their organization, with a new name, logo and tagline. CMA is also partnering with them on the company’s website refresh, public relations, social media, search engine optimization (SEO), pay-per-click (PPC), email marketing, case studies, blogs, infographic, and video production.

CMA was recently recognized as one of the top social media providers in the nation by Association Trends, a leading publication for trade groups. CMA’s entire marketing and communications team is dedicated to promoting an organization’s value proposition and increasing its reach.

To discover how CMA can provide your business with strategic solutions and business opportunities, visit


About Creative Marketing Alliance

Creative Marketing Alliance (CMA) is a full-service, award-winning strategic marketing and integrated communications firm that builds reputation, relationships and return on investment.  It creates and manages results-driven marketing programs using Marketecture™, a strategic analysis that helps clients understand how their company can best be positioned in the marketplace.  For 30 years, CMA has provided innovative solutions, which include public relations, social media marketing, and publications along with an in-house studio for digital and creative design.  If you’re expecting results, please visit


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