Award-Winning Firm Helps New Association Client Build Leaders
PRINCETON JUNCTION, N.J. – Feb. 16, 2021 – CMA, a full-service communications, marketing and association management firm, announced today that it launched a new website for Federally Employed Women (FEW), a new association client that helps more than one million women in government advance their careers through leadership.
“We look forward to sharing our 30+ years of experience growing associations with FEW, which is one of our new clients,” said Jeffrey Barnhart, CMA’s CEO and founder. “CMA has a strong track record for building education programs, creating memorable events, supporting legislative victories and communicating in meaningful ways that foster an enriching experience for members.”
“CMA has created an exciting, exhilarating and empowering website for Federally Employed Women,” said Karen Rainey, FEW’s president. “Our visual presence is now eye-catching and impressive, ready to attract the next generation of federal employees. I would highly recommend the design and management team of CMA.”
CMA transformed FEW’s website, adding membership value by optimizing the visitor experience through improved desktop and mobile engagement. Thanks to the revamped website, the association quickly communicates its four-pillar program (i.e. training, legislation, diversity and compliance), as well as its advocacy for equity and diversity for women. Since 1968, FEW has worked toward advancing women in government with cutting-edge training, nationwide networking and invaluable insight.
In addition to the website build, CMA’s ongoing campaign includes key messaging, PR, blogs and social media to create awareness and engagement among members, prospective members and the community at-large. From an association management perspective, CMA will build sustainable programs that protect women from discrimination and empower them to change working conditions for all, while delivering more market share among core audiences for FEW.
Barnhart founded CMA to help other organizations grow and achieve their goals through strategic marketing and integrated communications. He has led the agency through years of success by providing expert guidance to organizations of all sizes and industry backgrounds across the globe. Since 1987, CMA has developed 250 websites, created 315 brands and won 378 industry awards.
CMA is a full-service communications, marketing and association management firm, which has provided its clients with award-winning and proven results for more than 30 years. To drive ROI, it utilizes its strategic solutions including branding, digital marketing, web and mobile app development, social media, public relations, advertising, collateral, association management, event planning, publications and advertising sales. Through its proprietary discovery process, Marketecture™, CMA offers a strategic analysis to help clients understand how they can best be positioned in the marketplace. Community is central to CMA, with more than 3,000 hours dedicated to volunteering, fundraising and pro bono services over the past three decades. CMA embraces a workplace that fosters fun and creativity for its clients and staff, from summer BBQs and team-building activities, to a pet-friendly environment. Visit CMAsolutions.com and follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.