PRINCETON JUNCTION, N.J.–Feb. 27, 2018–CMA Association Management (CMA), an award-winning, full service association management company with a strategic marketing division, announced today that it has received gold for the second consecutive year by Association Trends, a leading publication for trade groups.
CMA received the award for the e-publication Nurses Weekly, which has been named as one of the top weekly communications for associations in the U.S. CMA produces the publication for the New Jersey State Nurses Association (NJSNA), which represents the interests of 125,000 registered nurses and advanced practice nurses as an advocate for the nursing profession in N.J.
“We’re honored to be recognized with this prestigious national award for another association client,” said Jeffrey Barnhart, president and CEO of CMA, which has been providing leadership and governance, association headquarters, membership and member programs, growth-engine platforms, financial oversight, event management and full service marketing solutions for more than 30 years. “It’s always nice when CMA receives validation from a top industry publication for the work we do on behalf of our clients to help them exceed their marketing goals through our digital marketing solutions.”
The goal of the campaign, which included the award-winning e-publication, press releases, social media and email marketing, was to create brand awareness, as well as increase membership and non-dues revenue.
The yearlong campaign increased membership by 47 percent and achieved the following results:
- Generated 155,317 clicks on NJSNA Nurses Weekly’s content.
- Drove 2,513 nurses from NJSNA Nurses Weekly to NJSNA.org.
- Drove 1,737 nurses from NJSNA Nurses Weekly to the “Join Now” web page on NJSNA.org
- Created $19,850 of advertising revenue (2017) and secured $7,850 (2018).
- Created a $3.48 return for every $1 spent on marketing by the client.
About CMA Association Management
CMA Association Management is a firm that utilizes its services to achieve measurable results for regional, national and international association clients for 30 years. As one of only several dozen association management companies worldwide accredited by the AMC Institute, CMA is recognized for providing and upholding the highest level of customer service for associations and meeting the highest nonprofit management standards. AMCI accreditation is recognized and supported by the American Society of Association Executives (ASAE) and the American National Standards Institute (ANSI). CMA provides leadership and governance, association headquarters, membership and member programs, growth-engine platforms, financial oversight, event-management and full-service marketing. If you’re expecting results, please call 800-852-4269 or email us at info@cmasolutions.com.
