Insuring a Better Digital Experience

How Digital Upgrades Make Quoting and Customer Service Easier for Weber Insurance

CHALLENGE

Weber Insurance Corporation has been a staple in Bucks County for decades. The company delivers personal and commercial insurance with a neighborly touch.

But while the team remained committed to providing one-on-one guidance, their online presence didn’t reflect the same warmth, clarity or ease.

With rising call volumes, repetitive quote requests and a clunky user experience, Weber Insurance turned to CMA for a full digital overhaul.

CMA’s job was to transform Weber’s outdated site into a high-performing platform that simplified navigation and captured better, more qualified leads. Just as important, the new platform needed to better showcase Weber’s deep roots in the community with clarity and authenticity.

SOLUTION

CMA began redesigning Weber Insurance’s digital presence from the ground up, creating a fresh, intuitive and highly functional website experience tailored to the company’s goals and audiences.

Below are the tactics used.

Landing Pages & Lead Strategy

To immediately ease the volume of phone inquiries and streamline quote requests, CMA built two custom landing pages:

• One to educate existing clients about industry rate increases and route restatement requests efficiently.
• Another to engage new prospects with a quick, SEO-optimized lead capture form.

Each page included targeted messaging, forms integrated with Weber’s CRM and email automation to reduce manual follow-ups.

Website Redesign & Content Strategy

CMA designed a fully responsive website that better reflects Weber’s roots and commitment to customer care. The redesign featured:

• Clear navigation and simplified site architecture
• Content-rich pages detailing personal and commercial services
• A dynamic “Get a Quote” section with integrated e-commerce
• A newly crafted About Us page that shares Weber’s legacy and local leadership

Enhanced User Experience

From visual design to functionality, the site was optimized to deliver answers quickly, build trust and convert visitors into leads. Responsive layouts ensured smooth browsing across devices, while improved calls to action guided users to the next step.

Email Marketing Template

CMA developed a branded, reusable email marketing template for customer communications. The maneuver helped Weber Insurance follow up on inquiries quickly and consistently.

RESULTS

CMA helped Weber Insurance modernize its online presence, turning hesitation into confidence and site visits into leads. Here are the key results:

• Streamlined Customer Communication
  The landing pages and email templates reduced repetitive call volume by 22%, enabling the Weber team to respond to prospects and current customers faster and more efficiently.

• Stronger Online Brand Presence
  The new website reinforced Weber’s credibility, history and service excellence—showcasing a family-owned business with the professionalism of a modern provider.

• Improved Lead Generation
  The new website’s more intuitive quote forms and strategically placed CTAs increased the quality and quantity of inbound leads by 17%.

• Elevated User Experience
  From mobile browsing to streamlined menus, every detail was optimized to provide clear answers, helpful content and a frictionless user journey.