CMA Unveils Bold New Branding to Ignite Creativity

New-Look Logo, Color Scheme and Website Highlights Award-Winning Difference for Clients

Princeton Junction, N.J. – June 4, 2024 – CMA, one of the top marketing and association management agencies throughout New Jersey and greater Philadelphia and the winner of 400-plus industry awards, has unveiled a dynamic new brand identity that reflects its core strength and showcases what it does best for its clients: push the boundaries of creativity.

The new branding encompasses a striking logo design, a vibrant color palette, sleek modern fonts, captivating imagery and a fully revamped website. Each element is meticulously crafted to embody the agency’s bold corporate vision and core values: to deliver unparalleled creativity and seamless collaboration that drives impactful results.

“This rebrand is more than a new look,” says Christian Amato, President at CMA. “It signifies our ongoing evolution as a creative powerhouse in the marketing, association management and event services industries. We’re always exploring new ways to spark creativity and tell brand stories this world has yet to see—with unparalleled and innovative approaches. We always believe we can do something bigger, better, bolder for our clients, and this branding reflects this commitment.”

Revitalized Logo Embodies CMA’s Core Values

The new CMA logo features bold, stylized letters in a rich burgundy color. Each letter is crafted with interconnecting lines, symbolizing the synergy and unity of individual components coming together to form a cohesive whole, much like CMA itself.

The color palette modernizes the agency’s traditional burgundy of the last 37 years to a more vibrant hue, complemented by dynamic blue, green and yellow accents. Amato says these colors capture the agency’s true spirit: tradition, boldness, empowerment, and calmness—all emotions that CMA strives to evoke in its clients with every partnership.

A Website Built for Inspiration

CMA’s revamped website dazzles with a visually stunning, user-friendly design highlighting the agency’s most recent award-winning work. Current and potential clients can explore success stories, discover the agency’s full range of services—from web-based marketing and creative to event planning and association management—and gain valuable insights from the team’s thought leadership content.

“Our website is a crucial touchpoint,” says Kelsey Tweedly, Director of Business Integration at CMA. “The new design empowers us to vividly showcase our capabilities and inspire clients to reach unprecedented heights in creative marketing, association management and event services.”

A Commitment to Growth and Innovation

Jeffrey Barnhart, CMA’s founder and CEO, says the rebranding comes at a time of significant growth for the agency.

“The agency has recently expanded its service offerings and team of experts,” Barnhart says. “With its bold new look, relentless dedication to creativity, and a powerhouse leadership team, CMA is set to deliver game-changing results for its clients in the years ahead.”

About CMA

CMA is a full-service marketing, association management and event services company that has provided its clients with proven, award-winning results for nearly 40 years. CMA utilizes creativity, technology and strategic solutions to drive ROI in branding, digital marketing, web development, social media, public relations, graphic design, advertising, association management, event planning and publications.

Community is also central to CMA; through our yearly CMA cares program, we have supported local community organizations with our services for over three decades.

For a look at the agency’s new-look appearance, visit CMAsolutions.com or follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.