Electrifying SEO Success

How CMA Helped Electri-Flex Rank Higher, Get Found and Drive More Traffic

CHALLENGE

For over 65 years, Electri-Flex has been a leading manufacturer of high-quality flexible liquidtight conduits.

Despite its industrial dominance, the company faced a critical challenge in today’s competitive digital landscape: enhancing its online presence.

While their products were renowned for their quality, Electri-Flex’s website struggled to gain prominent visibility on search engines, making it challenging for potential customers to find them quickly and confidently choose Electri-Flex over competitors.

Without strong SEO, Electri-Flex risked missing out on valuable opportunities to reach contractors, electricians and distributors searching for their products online.

Their key online challenges included:

• Lower rankings for important keywords like “flexible metal conduit” and “liquidtight conduit.”
• Lack of visibility in competitive markets.
• Difficulty keeping up with algorithm changes and SEO best practices.
• Limited optimization for new keywords critical to targeting emerging market trends.

Electri-Flex needed a partner with expertise in both SEO and the electrical industry to improve rankings, drive traffic, and ultimately grow its customer base.

SOLUTION

CMA partnered with Electri-Flex to launch a comprehensive SEO strategy focused on improving search engine rankings and driving qualified traffic to their website.

This multi-pronged approach included keyword optimization, on-page and off-page SEO enhancements, and strategic content development.

Here’s how CMA powered Electri-Flex’s SEO success:

• Keyword Optimization: CMA conducted extensive research to identify high-impact keywords relevant to Electri-Flex’s products and services. CMA prioritized terms like “liquid-tight conduit,” “flexible metal conduit,” and “LFMC,” among others. New long-tail keywords, such as “corrosion-resistant flexible conduit for outdoor use,” were also introduced to capture niche search traffic and voice and AI search queries.
• On-Page Enhancements: CMA optimized meta tags, headers and image alt text to align with targeted keywords. Existing pages were refreshed with strategic content updates to improve search relevance and user engagement. Blogs addressing industry-specific topics, such as “Understanding the NEC Code Requirements for Flexible Conduits,” were developed to position Electri-Flex as a reliable source of industry knowledge and product information.
• Media Relations & Backlinking: To further enhance Electri-Flex’s domain authority and search visibility, CMA leveraged a media relations strategy to secure placements in industry-leading publications. How-to thought leadership articles on topics such as how to find the right electrical conduit, install it and in which application and regulatory environment were published on high-authority websites, generating valuable backlinks that improved search rankings and drove referral traffic.
• Site Speed Optimization: Recognizing the impact of load times on SEO performance, CMA worked with Electri-Flex to compress images, reduce unused plugins and optimize JavaScript and CSS files. The strategy resulted in improved speed scores for both mobile and desktop users.
• Ongoing Monitoring and Adjustments: CMA’s team continuously tracked keyword performance, adjusted strategies to account for algorithm changes and provided regular updates to Electri-Flex to ensure transparency and alignment.

RESULTS

Through CMA’s strategic SEO campaign, Electri-Flex experienced measurable improvements across key performance metrics:

• Increased Keyword Rankings:
  • Eight out of 13 original keywords achieved top five rankings.
  • Four new keywords showed significant gains within three months, with terms like “LFMC conduit” climbing to position No. 2.
• Enhanced Website Visibility:
  • Organic traffic increased by 32% over six months.
  • Improved rankings for high-value keywords, such as “corrosion resistant flexible conduit,” which moved from position No. 9 to position No. 3. Another notable improvement was for “conduits,” which advanced from page 6 to position No. 10, significantly increasing visibility in search results.
• Better Engagement Metrics:
  • Average time on site increased by 18% due to more relevant content and faster page load times.
  • Bounce rates decreased by 12%.

With CMA’s expertise, Electri-Flex has strengthened its digital presence for flexible conduit solutions. And the results are ongoing, with strong SEO and content strategies ensuring continued growth and visibility.

Ready to amplify your brand’s online visibility? Contact CMA to learn how our tailored SEO strategies can help you rank higher, be found faster and grow your business today.