Breaking the Scroll

How a Family-Owned Global Trade Leader Broke the Social Sound Barrier

Challenge

Kallman Worldwide, Inc. has spent decades opening doors to international trade, helping companies take their business across borders.

While their global reputation was strong, there was an opportunity to enhance their digital presence, leveraging social media.

That’s where CMA came in.

The mission?

Craft a strategic campaign to amplify Kallman’s online voice, showcase their global trade expertise and spark more meaningful conversations with the audiences that matter most.

Solution

CMA developed a comprehensive social media strategy centered on leveraging a variety of platforms to promote upcoming events and highlight Kallman’s innovative, custom booth designs.

CMA created engaging stories that showcase what sets Kallman apart—its distinctive services, deep industry knowledge and strong global partnerships.

To amplify these efforts, CMA implemented a content mapping strategy, capturing and sharing real-time photos from events around the world. These live visuals brought audiences closer to the action and elevated Kallman’s presence across platforms.

Event-based campaigns captured the energy and collaboration at each location, underscoring themes of teamwork, international connection and Kallman’s strong family-oriented culture.

CMA’s approach was two-fold: build trust and engagement with Kallman’s audience, then drive conversions. The strategy included:

• Consistent weekly posting across multiple platforms
• Content focused on Kallman’s services, the people behind the brand, as well as key tradeshows and events
• Strategic use of hashtags to boost visibility
• Engaging real-time photography to capture attention and drive interaction
• Targeted posts to expand reach and attract new followers
• A monthly content calendar to plan and streamline content delivery
• Ongoing platform optimization and regular reporting to measure success and refine strategy

Results

The numbers tell the story: CMA’s custom social strategy delivered measurable impact. Here’s a snapshot of what was accomplished in just over six months:

• 477 new followers were added to Kallman’s social media accounts.
• 114,000-plus impressions, boosting brand visibility.
• 5,100-plus engagements within the global trade community.
• 7,100-plus reach to potential clients, partners and influencers.
• 9,000-plus website clicks driving traffic and new business inquiries.

CMA’s partnership with Kallman sparked a digital shift, turning quiet feeds into active engagement and brand awareness into real connections. By aligning with Kallman’s global mission and tapping into what resonated most, CMA amplified Kallman’s voice and set the stage for continued growth in the global trade market.