Director of Content Strategy
In addition to his insurmountable expertise leading CMA’s content strategies, Ken’s uncanny ability to generate innovative communications initiatives that catapult client awareness and revenue has positioned the team on a platform of continued success. Ken is a strategic communications professional who protects and promotes brands for mission-driven organizations. He has led the team to record media placements and developed a ground-breaking e-mail publication program that will provide clients with advanced return on investments.
Brag time – As chief content officer for the Professional Service Group of Central NJ, Ken built strategic relationships that turned a defunct state program into a 501(c)(3) nonprofit that puts downsized professionals back into the workforce every 58 hours. In addition to media placements, a social media campaign created an opportunity for the nonprofit to meet President Barack Obama’s Secretary of Labor in Washington, D.C. The discussion resulted in President Obama asking 300 CEOs to sign a pledge to relax hiring practices in regard to the long-term unemployed. Rutgers University Alumni Association honored Ken’s efforts with a leadership award.
Do not let Ken’s debonair attire nor his silent, observatory demeanor fool you! When the spotlight goes on, the bet is Ken will let his hair down, so to speak. Ken enjoys planning unique and exciting vacations for him and his wife while constantly thinking about the next venture to check off the bucket list. From China to New Orleans, you will find Ken immersed in the culture, away from the tourists for a true taste of his environment. Oh, let’s not forget the movie star role Ken played in the TV show Law and Order.
Rutgers University – M.B.A. in Marketing
Rutgers University – Social Media Certification
Temple University – Bachelor’s degree in Journalism
Your brand name is only as good as your reputation.