Executive Creative Director
Executive Creative Director Darrell Christmas develops and executes creative concepts and over-arching creative strategy for CMA clients, from inception through production.
Darrell has more than 20 years of experience and has been key in developing creative marketing campaigns for clients in a cross-section of industries from communications and finance to healthcare and pharma. He works closely with the CMA account, web, content and social teams to provide strategies, produce concepts and manage the process.
For an energy service contracts provider, Darrell developed and executed a major branding campaign that included television and radio advertising, billboards, sales folders, direct mail and digital and print advertising. He developed and executed multi-year product awareness campaigns for a global technology communications firm, including web design, banner advertising and other digital products. For a major healthcare conglomerate in New York CITY, Darrell worked on the team that executed a major advertising campaign that encompassed print, digital and transit and spurred thousands of residents to seek local health screenings.