By Kenneth Hitchner In Digital Marketing, Search Engine OptimizationPosted May 20, 20213 Ways Content Marketing Drives SEO SuccessGoogle’s algorithm is getting smarter, which means your content marketing strategy needs to keep pace. Since 2011, Google has devalued […] READ MORE
By Lynn Powell In Association Management, Events/Conferences, Public Relations, Publications, Strategy, Web DesignPosted March 24, 2021Word-of-Mouth Marketing: How to Monetize Client DelightYour customers keep telling you that they absolutely love what you are selling. You keep saying, “Thank you!” – which […] READ MORE
By CMA In StrategyPosted November 18, 20202021 Marketing Trends: 5 Practical Tips for Building a Winning Strategy2020 has thrown countless curveballs our way and, amid the pandemic, there’s no real timeline for when we’ll be back […] READ MORE
By Lynn Powell In StrategyPosted September 23, 2020Smart Ways to Use Marketing to Improve Customer RetentionWe’ve all heard the saying, “the customer is always right.” If you adhere to that motto, you know how important […] READ MORE
By Jeff Barnhart In StrategyPosted July 1, 2020Solutions for the 5 Biggest Marketing ChallengesDuring every stage in your business life cycle, you’ll encounter marketing challenges. Before I jump into the biggest marketing challenges […] READ MORE
By Lynn Powell In Branding, Digital Marketing, StrategyPosted June 17, 2020COVID-19 Recovery: Your New 2021 Marketing PlanAs recovery from COVID-19 continues and businesses reopen, consumerism won’t look the same. Priorities have shifted and marketing practices need […] READ MORE
By Lynn Powell In Branding, Digital Marketing, StrategyPosted June 3, 2020New Norm Marketing: How to Relaunch Your BusinessThe COVID-19 pandemic has wreaked havoc across the world. As stay at home orders are lifted and business resumes, there […] READ MORE
By Christian Amato In Reel ResultsPosted April 6, 2020How to Market in the Wake of the COVID-19 CrisisHow to Market in the Wake of the COVID-19 Crisis. A special edition of Reel Results with Christian Amato, president […] READ MORE
By Lynn Powell In Advertising, Branding, Digital Marketing, Public Relations, Social Media, StrategyPosted January 9, 20205 Ways to Identify the Right Target Audience for Your BrandLast updated 1/28/2021 Launching a new brand—product or service—comes with a big risk. Understanding the market landscape will help you […] READ MORE
By Kenneth Hitchner In Public Relations, Reel ResultsPosted June 20, 2019How to Elevate Your Content Marketing StrategyLast updated on March 12, 2020 A content marketing strategy is more important today, than ever. To be successful, businesses […] READ MORE