A New Brand Image: How Businesses Move Forward
A brand’s image evolves over time. It was perfectly fine when you launched your venture many years ago, but time […]
A brand’s image evolves over time. It was perfectly fine when you launched your venture many years ago, but time […]
While sales may help in the short term, you will need more to build your brand. You will need happy […]
You have invested time and energy into building a successful business. It has taken decades and teams of employees to […]
2020 has thrown countless curveballs our way and, amid the pandemic, there’s no real timeline for when we’ll be back […]
Change is always a disruptor to the business-as-usual mindset, but the exciting thing is that it allows new creativity to […]
Every business needs a brand strategy, especially in the digital age. The digital landscape can easily become fragmented, if you’re […]
Micro-influencer marketing is gaining popularity and quickly becoming a valuable strategy to promote a brand, particularly for businesses who need […]
Editors Note: This post was updated on February 28, 2019 Customers often base their perceptions about a business or association […]
Last updated on 2/4/2021 A brand is a story that makes a public pledge. The story of your brand and […]
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“I just wanted to thank you for all your efforts for a great Annual Conference for ESPA. It was truly one of the best I have attended in terms of content, logistics, networking, local hosting, etc! There were so many top-level speakers that were engaging with timely content. I thought the leadership track was great and something the organization has needed for a long time. Thanks for all you do to make ESPA so great! How many associations can claim that nearly 2/3 of their membership attends the Annual Conference?!? Great job!”
“On behalf of IMARK Group and myself, I’d like to thank each of you for your contributions to IMARK Now magazine. Our magazine speaks volumes about the quality of our organization, our members, and our suppliers. Because this is such an important part of our brand, we set a very high standard of excellence. With your leadership and support, we believe we met that standard. We receive many positive comments on our magazine and that makes us feel great.”
“I have never been the Chairperson of such an event before and it was made so much easier with all of the preparation and assistance provided by ICMA [CMA] staff. The recruiting and vetting of speakers, all of the logistics of the venue, the preparation of the “script” were all first rate! All this effort created a dynamic event that I think is just the start of a great new membership opportunity for ICMA. I really enjoyed working with all of you on this! You have built a really great organization and I’m proud to be just a small part of it!”
“The outcome was even better than expected. Not only the name, MIDJersey Chamber of Commerce, was WOW, but the roll out was superb. And it continues as we re-named our Award winning Business Magazine, Mercer Business to MIDJersey Business. The response has been wonderful.”
CMA has consistently provided excellent customer service and has followed up and communicated well at every step of our involvement with them. Their work has been creative and efficient, and we have used them for multiple projects over the last few years. I can easily recommend them and we intend to continue to use them ourselves.
Punta Gorda