Sourland Mountain Spirits
Craft Distillery Turns Crisis Into A Better Reputation Amid COVID-19
Sourland Mountain Spirits wanted to be part of the solution as COVID-19 cut consumer demand, forcing the company to send its workers home.
CMA created a virtual news bureau that promoted the family’s business as it transformed from a craft distillery into a hand-sanitizer factory. (According to the CDC, hand sanitizer that contains more than 70% alcohol kills viruses on contact.)
Health care systems such as Penn Health (Princeton), RWJ (Hamilton) and Capital Health (Trenton) started ordering large shipments to protect their first responders as SMS quickly built their profile with 25 media placements, generating a reach of 220,867 in a two-week period. Top N.J. media placements include:
- NJ 101.5 Radio
- New Jersey Business
- 94.5 PST Radio
Public Relations , Media Relations
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