Rental & Staging Network (RSN)
RSN’s Thought Leadership Delivers Business Opportunities
The Rental & Staging Network (RSN), a North American network of premier live event staging companies, needed a marketing strategy to position the association as a thought leader, expanding its reach and generating business opportunities for members.
CMA positioned RSN as a resource for event planners through its thought leadership strategy, which included blogs and media relations to direct prospects, event and meeting planners, driving prospects down the sales funnel to members’ websites. Instead of telling the world that RSN member companies represent the best of the best in the industry, CMA created platforms where the nation could see for themselves why they are premier live event production companies.
In 12 months, CMA helped RSN move its prospects down the sales funnel:
- RSN’s blogs drove 2,049 prospects to 2,189 pageviews
- Prospects invested nearly 104 hours consuming RSN content
- 2:41 minutes on average spent reading blogs
- 762 visits to member sites generated through the website
Through targeted media relations with top-tier industry publications, RSN was positioned as a thought leader, building credibility for its members. Thirty-five placements garnered 350,000 impressions with top mentions including:
- Successful Meetings
- NorthStar Meetings
- Associations, Conventions & Facilities
- Meetings Today
- Meetings + Events
- USA Today Supplement
- Corporate & Incentive Travel
- Trade Show News Network
- The Meetings Magazines
Live Event Production
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