Rental & Staging Network (RSN)
New Website With Member Directory Generates 331 Leads
The Rental & Staging Network (RSN), a North American network of premier live event staging companies, wanted a marketing strategy to generate business opportunities for members.
CMA designed and launched a new website that was coupled with a robust content program to position RSN as a knowledge center for the industry. Through a yearlong digital marketing strategy that included blogs and social media, CMA delivered information about best practices and industry trends to RSN’s target audience, which included corporate and association meeting planners. This strategy also pushed the association’s website to the top of search engine results pages. By consistently delivering content geared toward solving meeting planners’ problems across various points in the buying stages, RSN was positioned as a thought leader. Ultimately, this strategy drove traffic to the location page on RSN’s website, pushing prospects to members’ websites.
During a 12-month period, prospects invested more than 100 hours consuming RSN content for an average of 2:26 minutes reading blogs, which more than doubled expectations. This level of attention on the blog pages demonstrates the relevancy and value of the content.
In 12 months, CMA helped RSN move its prospects down the sales funnel:
- 2,361 views to member profiles generated 331 visits to members’ websites
- 172% increase in referral traffic from media relations
- 62% increase in traffic from social media
- 58% increase in direct traffic to the website
- 35% increase in organic traffic to the website
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