Rental & Staging Network (RSN)

rsn website

Digital Marketing Boosts Traffic for Association
CMA’s new responsive website design, social media, enhances association’s value proposition

Challenges

The Rental & Staging Network (RSN) is an only association of the AV industry’s premier live event staging companies. Consisting of 24 members in 27 locations across North America, the network brings together experienced partners for all types of events.

To enhance its position as a leader in the AV space and generate business leads for network members, RSN engaged CMA to redevelop its website and roll out a content marketing campaign.

Solutions

CMA redesigned RSN’s website to be mobile-friendly and feature a cleaner look. Developed around RSN’s goals, the site highlighted the association members’ expertise and referred visitors to members’ websites.

The new website was complemented with a content marketing campaign that included monthly blog posts and regular posting on social media.

RESULTS

  • Increased visitors by 34.73%
  • Boosted mobile visitors by 82.97% with new mobile-friendly design
  • Visitors visited 19.62& more pages during their visits
  • Traffic to Locations page increased 8.29%
  • Referral traffic from social media rocketed up 62.37%

Client

rsn logo

Solutions provided

Industry

Trade Association

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