Digital Branding Ramps Up User Growth by 387% for IM Supply
IM Supply, which provides electrical and lighting maintenance, repair and operations (MRO) solutions for multisite industrial customers across North America, tasked CMA with giving it a bold, new look-at-me digital platform that showcased its breadth and credibility across its industry that improved lead generation and its thought leadership.
CMA’s integrated web and content team developed a cohesive, multifaceted brand awareness campaign that included the creation and evolution of key personas and messaging as well as:
- A new website that included FAQs, SEO best practices, new imagery and updated, easier-to-understand content
- A commercially focused, animated corporate video that explained the client’s streamlined process and benefits
- Industry blogs
- Social media advertising
The new website built a foundation that IM Supply proudly calls “home” and gave the sales team the online tools they needed to go out to market and better support its selling process. The website also created remarkable increases in the following analytics categories:
- 13,046 users between January and May 2020, a 387.7% increase compared to the same time a year prior.
- 28,571 pageviews, a 440.2% increase compared to the same time a year prior.
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