International Card Manufacturers Association
ICMA Delivers Value to Members with Online Directory
The International Card Manufacturers Association (ICMA) is a global association for card manufacturers, personalizers, issuers and suppliers. As an international association, the 30-year-old organization enlisted CMA to engage members in a new way—a way that would improve a member company’s visibility and generate business opportunities for them.
To help spur business opportunities for ICMA members, CMA built and launched ICMA’s robust, searchable online membership directory, which was an upgrade from its static listing of companies. The new interactive feature allows companies—anywhere in the world—to quickly search 10 categories to find the right partner for any card-related project, helping members to garner more company brand recognition, sell more and gain business connections. Users can use the directory to search for a card equipment supplier, card manufacturer, card issuer and so much more. The directory not only raises visibility for members by improving their company’s ranking on Google, but it also boosts ICMA’s SEO.
As a result of ICMA’s 12-month promotion and implementation of the online membership directory, the association’s members directly benefited:
- 850 individuals visited the directory for a total of 2,600 times
- Increase in website traffic resulting in a 105% increase in unique page views
- 95 ICMA members listed themselves in the directory
- 91% increase in visitors to the directory (compared to prior year)
- The new, interactive directory generated a 30% increase in referral traffic to member sites (compared to prior year)
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