HBK Makes Big Headlines, Big Acquisitions Inside a Year
HBK CPA & Consultants, a multidisciplinary financial services firm with 14 offices in five states, wanted more brand awareness to support its growth in the following fields: financial planning, tax, audit, accounting, business advisory, valuation, wealth management and support services.
CMA launched a comprehensive public relations campaign that centered on researching, identifying and transforming targeted media members into allies that help amplify HBK’s key messaging.
CMA’s 12-month target-focused media relations strategy produced large-scale results on a shoestring budget:
- HBK was in the news, on average, once every seven days, and in front of more than 700,000 targeted individuals every day.
- Garnered 52 media placements for a reach of 262.66 million in just 12 months.
- Generated 30 media placements with a reach of 106.2 million in one month.
- HBK was featured in a list of commerce publications that read like a list of who’s who in New Jersey’s business and chamber community:
- Fortune Magazine
- Yahoo! Finance
- Accounting Today
- Philadelphia Business Journal
- New Jersey Business & Industry Association
- Burlington Regional Chamber of Commerce
- Princeton Mercer Regional Chamber of Commerce
- Stock News Now
- An HBK senior executive became a featured guest at Rider University’s “Master Your Finances,” when he spoke about the topics, “Are You Looking to Merge?”
- HBK continued its yearly expansion with an acquisition in Cherry Hill, N.J., and Blue Bell, Pa., ensuring its place among the top 50 accounting firms in the nation.
Our dedicated in-house experts are ready to talk strategy, results, and ROI.