Gretalia Hospitality Group
#GetForky in Mercer County
CMA Leads Hungry Diners to Delicious Family Dining Eateries
Gretalia Hospitality Group is a holding company for several Italian and American eateries throughout the greater Mercer County area. Operating under the #GetForky brand, these restaurants include Pj’s Pancake House, Osteria Procaccini, Trattoria Procaccini and the Porta Via Catering Company.
To enhance its awareness and generate interest in new locations, Gretalia engaged CMA to build its brand in the communities it serves.
CMA launched a two-pronged campaign, built on social media and complementary PR. Through these two avenues, we targeted regional businesses, staff and students at area universities, local residents and high-profile individuals (i.e. lawmakers, dignitaries).
Over the course of four-and-a-half months, we executed a comprehensive social media campaign. Using a hub-and-spoke approach, #GetForky channels (Facebook, Twitter and Instagram) operated as the overall brand hub, feeding content to specific restaurant Facebook pages.
- Gretalia opened 6 new locations following the successful campaign
- 1,183,743 impressions on its social media channels
- Landed 12 placements in regional news outlets generating 723,561 impressions
- Times of Trenton
- Planet Princeton
- Princeton Chamber
- Mercer Space
- Town Topics
- Princeton Online
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