First Bank

first-bank-small

Regional Bank Doubles in Size
CMA supports growth

Challenges

First Bank, headquartered in Hamilton, New Jersey, is one of the fastest growing community banks in the nation. Established in 2007, First Bank is the 23rd largest bank in the state with 17 locations across New Jersey and Pennsylvania.

First Bank engaged Creative Marketing Alliance to build its brand awareness with the objective of growing its deposits and number of loans.

Solutions

CMA launched a full-press media relations campaign in both top-tier financial publications, as well as community news outlets. First Bank was positioned as the region’s foremost community bank, offering premium customer service for consumers and business alike.

Later on, CMA amplified the results of its PR with a social media campaign on Facebook and LinkedIn with content targeted for the communities First Bank serves.

First Bank received more than 87 million impressions from 200 media placements to enhance its brand and community relationships.

RESULTS

  • Doubled from nine to 17 branches across New Jersey and Pennsylvania
  • Surpassed goal of $1 billion in assets
  • Stock price jumped from $4.96/share to $14.60/share in 36 months
  • Media Placements: 156
  • Impressions (traditional and social media): +87 million
  • Yahoo! Finance
  • Wall Street Journal
  • NASDAQ
  • CNN Money
  • Bloomberg
  • Barron’s
  • NJ.com
  • NJBIZ
  • Philly.com

Client

first bank

Solutions provided

Public Relations (Media Relations)
Social Media

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