American Pediatric Surgical Nurses Association (APSNA)
APSNA Engages Members With Live Facebook Event Amid COVID-19
The American Pediatric Surgical Nurses Association needed to quickly share critical COVID-19 developments to its membership during a nationwide state of emergency.
CMA identified the Facebook Live feature as the ideal way to reach their largest audience on a national scope and promoted the event on APSNA’s social media channels.
APSNA’s one-day virtual event helped deepen engagement with members by providing a forum for them to connect in a genuine way—sharing regional updates about the pandemic and getting answers to questions in real-time:
- Reach: 4,000
- Post Clicks: 232
- Reactions: 87
- Live Comments: 20
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