PRINCETON JUNCTION, N.J. – June 14, 2019 – CMA, a full-service communications, marketing and association management firm, announced today that it won a gold award for excellence in B2B marketing communications at the New Jersey Chapter of the Public Relations Society of America (PRSA NJ) 30th Annual Pyramid Awards. The ceremony was held on June 12 at Basking Ridge Country Club in Basking Ridge, NJ.
CMA was recognized for a B2B marketing communications campaign it built for Amerlux, an LED lighting manufacturer, to increase sales. Through a lead-generation program, encompassing many of CMA’s solutions including public relations, social media, email marketing, web design, content marketing, video marketing and geo-targeting, CMA created a path to drive prospects down the sales funnel. Topline results included driving 14,508 unique visitors to Amerlux.com, as well as 9,838 individuals to the “Locate Your Sales Rep” webpage. The campaign generated 348 leads.
“CMA is excited to be acknowledged with a first-place award from PRSA NJ, especially because it’s for excellence in many of the services that we provide our clients” said Jeffrey Barnhart, CEO and founder of CMA. “The firm strives to deliver exceptional solutions and results on behalf of our clients. It’s a bonus when we have an opportunity to win an award.”
PRSA NJ is the local affiliate of PRSA, the world’s leading organization for public relations professionals. Its nearly 300 members live and work in all corners of the state. They represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations.
CMA has been recognized with more than 360 awards for client work in marketing and communications excellence.
CMA is a full-service communications, marketing and association management firm, which has provided its clients with award-winning and proven results for more than 30 years. To drive ROI, it utilizes its strategic solutions including strategy, branding, digital marketing, web design, social media, public relations, advertising, collateral, association management, events/conferences, publications and advertising sales. Through its proprietary discovery process, Marketecture™, CMA offers a strategic analysis to help clients understand how they can best be positioned in the marketplace. Community is central to CMA, with more than 3,000 hours dedicated to volunteering, fundraising and pro bono services over the past three decades. CMA embraces a workplace that fosters fun and creativity for its clients and staff, from summer BBQs and team-building activities, to a pet-friendly environment. Follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.