CMA Reinvigorates NAILD Branding to Reflect Core Values

‘Innovative’ Recognizes Association as True Change Agent for Nearly 40 Years

Sept. 12, 2016 – In order to reflect the association’s true value to the lighting industry, CMA Association Management’s award-winning, in-house marketing team worked with the National Association of Independent Lighting Distributors to rebrand as the National Association of Innovative Lighting Distributors (NAILD).

“This was a strategic branding decision to show what NAILD brings to a changing marketplace and evolving technology,” said Jeffrey Barnhart, CEO of CMA, a full-service, award-winning association management firm with strategic marketing and integrated communications. “Our team guided the NAILD board to consensus to capture how NAILD continues to drive the lighting industry with innovative training programs, events and materials.”

CMA’s in-house marketing and communications team strategically advance business opportunities for the association and its members, brand the association as a source for industry expertise and drive continued membership growth with public relations, media relations and social media. CMA also has full-service design and editorial services, producing full-color association journals, high-quality content-driven e-newsletters and directories to inform and educate members, prospects and industry stakeholders.

The updated NAILD brand launched on Aug. 18.

NAILD, as the first association giving independent lighting distributors a voice with lighting manufacturers, helps drive new products to market. The association has been innovative from its beginning in 1977. NAILD provides state-of-the-art training for lighting professionals, multiple networking opportunities and quarterly publication of Today’s Lighting Distributor magazine.


About CMA Association Management

CMA Association Management is a full-service, award-winning association management firm with strategic marketing and integrated communications that delivers best practices in leadership, governance, member services, financial services and integrated marketing for associations. The firm leverages a “growth engine” strategy that enhances the value proposition, while growing membership, sponsors and event attendance. CMA is one of 75 association management companies accredited worldwide by the Association Management Company Institute. It is also a member of the Advertising Specialty Institute and International Association of Travel Agents. For more information, call 800.852.4269 or email


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