Award-Winning Firm Helps End Hunger, Homelessness in Mercer County

PRINCETON JUNCTION, N.J. – Nov. 19, 2020 – CMA, a full-service communications, marketing and association management firm, announced today that it launched a new website for Trenton Social Impact Group (TSIG)’s Common Good Initiative that delivers life-saving services—food assistance, housing, education/employment opportunities, counseling and support—to Mercer County residents.

“When you do good work, you feel good,” said Jeffrey Barnhart, CMA’s CEO and founder.  “That’s the mentality we embrace at CMA—community and charity are a central part of who we are. One of the greatest privileges of running a company is being able to give generously to community organizations and charitable causes, sharing our success, expertise and time.”

The COVID-19 pandemic has exacerbated a present and persistent problem where a growing number of residents in Mercer County exist without food and shelter and more than 50,000 neighbors go hungry each day. CMA strategically designed TSIG’s new website as a way to support the organization’s mission, making it easy for community members to find volunteer opportunities, offer financial support or provide a food donation.

In addition to the website build, CMA’s campaign included key messaging and social media to create awareness among large, regional corporations, small businesses and the general public.

TSIG’s Common Good Initiative includes five nonprofits that were central to this website project:

• Rescue Mission of Trenton
• Meals on Wheels of Mercer County
• HomeFront NJ
• Catholic Charities of the Diocese of Trenton
• Trenton Area Soup Kitchen

About CMA

CMA is a full-service communications, marketing and association management firm, which has provided its clients with award-winning and proven results for more than 30 years. To drive ROI, it utilizes its strategic solutions including branding, digital marketing, web and mobile app development, social media, public relations, advertising, collateral, association management, event planning, publications and advertising sales. Through its proprietary discovery process, Marketecture™, CMA offers a strategic analysis to help clients understand how they can best be positioned in the marketplace. Community is central to CMA, with more than 3,000 hours dedicated to volunteering, fundraising and pro bono services over the past three decades. CMA embraces a workplace that fosters fun and creativity for its clients and staff, from summer BBQs and team-building activities, to a pet-friendly environment. Visit CMAsolutions.com and follow @CMAresults on LinkedIn, Twitter, Facebook, Instagram and YouTube.