CMA Hires New Sales Director

By CMA Posted April 4, 2017

Seasoned Marketer Set to Lead Business Development Team

PRINCETON JUNCTION, N.J.–April 26, 2017– Creative Marketing Alliance (CMA), a full service, award-winning, strategic marketing and integrated communications firm, welcomed Brian Reynolds as the new director of business development.

Brian Reynolds CMA Sales Director“Brian has incredible knowledge of marketing and sales, plus his way of intuitively connecting with people, listening to their needs and presenting innovative, long-term strategic solutions made him a clear fit for the team,” said Jeffrey Barnhart, president and CEO of CMA, which has been successfully delivering brand awareness and increased visibility for 30 years and the recipient of MIDJersey Chamber of Commerce’s 2016 Outstanding Small Business award. “We have tasked him with the goal of updating our business development efforts and our business process and taking us to the next level of growth. I think we have a tremendous business development team that is poised to take CMA to new heights.”

Reynolds will use his more than 20 years of front-line sales and strategic marketing experience to work with clients to help them meet their growth goals with marketing services. His experience with his own businesses and in key leadership roles in large corporations gives him the client-side service that is a hallmark of CMA.

“He was a clear fit for our core values,” said CMA COO Christian Amato. “Brian has already embraced them and is sharing his knowledge with the new business team to enhance their existing skill sets, which is what we look for in a leader. His innovative sales strategies will be a perfect match for what our clients are looking for and help catapult CMA to the next level.”

Prior to joining CMA, Reynolds was the executive director at Climate|Money|Policy, a consultancy that advises corporate clients on climate related risks, carbon liability and sustainability strategies and the vice president of sales at Oriel STAT A MATRIX, where he hired and trained a new inside sales team.

Learn more about Reynolds and the CMA team.

To discover how CMA can provide your business with strategic solutions and business opportunities, visit the firm’s new website at


About Creative Marketing Alliance

Creative Marketing Alliance (CMA) is a full-service, award-winning strategic marketing and integrated communications firm that builds reputation, relationships and return on investment.  It creates and manages results-driven marketing programs using Marketecture, a strategic analysis that helps clients understand how their company can best be positioned in the marketplace.  For 30 years, CMA has provided innovative solutions, which include public relations, social media marketing, and publications along with an in-house studio for digital and creative design.  If you’re expecting results, please visit, call 800.852.4269 or email us at

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