CMA Continues Growth, Expands Staff

Outstanding Small Business Welcomes 3 New Employees

PRINCETON JUNCTION, N.J.—Sept. 1, 2016—Creative Marketing Alliance (CMA), a full-service, award-winning strategic marketing and integrated communications firm, announced today the addition of three new staff members.

“We are continuing to grow and expand,” said Jeffrey Barnhart, CMA CEO and president, whose company was recognized as the 2016 Outstanding Small Business of the Year by the MIDJersey Chamber of Commerce for its nearly 30-year history of achieving results for clients through branding, marketing and public relations. “These three talented individuals will help drive our clients to the next level.”

Joe DeFalco

Joe DeFalco

Account Executive Joseph DeFalco manages marketing and brand campaigns from the creative stage through implementation. He develops strategic marketing and media plans, oversees projects and ensures that work is completed on time and on budget. He has developed and executed marketing plans (traditional and digital) for both retail and corporate entities, including media plans, internet presence, collateral, trade shows, direct mail and public relations.

“Joe’s national and international marketing experience makes him an invaluable asset to the team,” Barnhart said. “He brings a wealth of innovative ideas and strategies that position our clients for continued success.”

As the international marketing and advertising director for a major fashion company in Italy, DeFalco introduced a new brand to the U.S. market and secured more than $1 million in orders from major retailers including Bloomingdale’s, Bergdorf Goodman and Saks Fifth Avenue. He launched the Parmalat milk brand in the United States, increasing company sales by more than $100 million within 15 months and helped a regional New Jersey medical practice increase traffic to its website by 350 percent within three months by creating a targeted pay-per-click campaign.

DeFalco earned a Bachelor of Science degree in marketing from Baruch College in New York and an MBA in international marketing. He is fluent in Italian and Portuguese.

Samantha Joergens

Samantha Joergens

Samantha Joergens, an account coordinator, brings her expertise in brand building, social media, writing and consumer psychology to CMA as a marketing account coordinator.  She has increased sales through social media as well as planned and executed large-scale events throughout her career.

Her responsibilities at CMA include leading projects and fostering client relationships.

“In the short time Samantha has been with us, her fresh perspective has already improved processes and streamlined operations,” Barnhart said.

Jen Samuel

Jen Samuel

Public Relations and Social Media Specialist Jen Samuel has more than 10 years of experience as an editor, writer and journalist. She is responsible for building and maintaining client relationships and brands, developing strategic and creative communications plans and campaign tactics while generating new business initiatives.

Samuel is founder and president of Elephants DC, a non-profit organization dedicated to ending ivory trade worldwide and advancing elephant well-being. Previously, she served as the managing editor of the Windsor-Hights Herald and Register News, responsible for the production and editorial content of two weekly newspapers covering more than a dozen municipalities in Central Jersey.

“Jen’s journalism experience makes her a perfect fit with our public relations team and she brings her passion for storytelling to all our clients,” said Barnhart. “Her social media expertise is also a valuable asset that clients are already leveraging for success.”

To learn more about CMA, visit


About Creative Marketing Alliance

Creative Marketing Alliance (CMA) is a full-service, strategic marketing and integrated communications firm that delivers award-winning campaigns, recommendations and return-on-investment (ROI). CMA builds brands from a client-side, value-based perspective. It successfully launches and manages integrated marketing programs using Marketecture™, a strategic analysis process that helps clients understand how their company can be best positioned. Based in Princeton Junction, N.J., for more than 29 years, CMA provides innovative solutions in the areas of traditional design, interactive design, publications, public relations and social media with an in-house studio for advertising and creative design. For more information, please visit, call 800-852-4269 or email us at



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