CMA Client Coordinator Named Crew Star

Michele Giovine Recognized for Excellence in Association Management, Workplace Enthusiasm

PRINCETON JUNCTION, N.J. – Dec. 15, 2016 – Michele Giovine, a client coordinator at Creative Marketing Alliance (CMA), a full service, award-winning, strategic marketing and integrated communications firm located in Princeton Junction, has been named Crew Star for the fourth quarter.

Michele Giovine - CMA Crew Star

Michele Giovine

The quarterly Crew Star award recognizes a team member each quarter for his or her dedication to the company’s core values including passion, excellence and teamwork, while spreading these positive principles to the team.

“Michele surpasses client expectations and goes above and beyond in her work every day,” said Jeff Barnhart, CMA CEO and president, whose company was recognized as Outstanding Small Business of the Year by the MIDJersey Chamber of Commerce for its history of advancing businesses to the next level with branding, marketing and public relations. “Michele’s passion for client delight is palpable and she eagerly offers her assistance to all of CMA’s clients to ensure their needs are met. Her passion for what she does shows entirely in her work and satisfaction among clients.”

In addition to serving clients, Giovine is one of the driving forces behind CMA’s Play Hard committee, which develops teambuilding and employee recognition programs.

“Michele’s positive energy is radiant. Her enthusiasm reflects one of CMA’s core values,” added Barnhart. “Michele never stops thinking about how processes, procedures and techniques can be improved. Her attitude of always being accountable, respectful and encouraging of those around her reflects in her successes and greatly influences those around her; she is a dedicated leader at CMA every day.”

Giovine graduated from Berkeley College in New Jersey with a degree in office systems management.

With this award, Giovine will receive a reserved parking spot in the employee lot, lunch with CMA’s executive team, a gift certificate to a local restaurant and a prominently displayed headshot in the CMA lobby with past Crew Star winners.

For more information about Creative Marketing Alliance, visit


About Creative Marketing Alliance

Creative Marketing Alliance (CMA) is a full-service, award-winning strategic marketing and integrated communications firm that builds reputation, relationships and return on investment.  It creates and manages results-driven marketing programs using Marketecture, a strategic analysis that helps clients understand how their company can best be positioned in the marketplace.  For 30 years, CMA has provided innovative solutions, which include public relations, social media marketing, and publications along with an in-house studio for digital and creative design.  If you’re expecting results, please visit, call 800-852-4269 or email us

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