CMA Announces New Hires to Support Growth

By CMA Posted August 8, 2018

PRINCETON JUNCTION, N.J. – August 14, 2018 – Creative Marketing Alliance (CMA), an award-winning, full service marketing agency, announced today four new hires: Tricia Roman, Kelly Potts, Karen Curdie and Bernita Potts to support client growth.

Tricia Roman, of Allentown, is a marketing sales executive responsible for creating new client business opportunities and developing strategic marketing recommendations, in addition to preparing and presenting new client proposals. She also is in charge of identifying and pursuing new market opportunities. With more than 15 years of experience in traditional and digital marketing, advertising, and sales promotion, Roman brings significant marketing knowledge to CMA’s business development efforts. Before joining CMA, Roman held a variety of positions including chief operating officer, vice president of business development, and vice president of sales & operations at multi-channel marketing start-ups, as well as media operator companies. Roman has a B.A. in Communications/Advertising from Glassboro State College.

Kelly Potts, of Hamilton, is a social media specialist responsible for driving CMA’s social media marketing for its clients, by assisting them in increasing online visibility and website traffic. Prior to CMA, Potts was the Assistant Editor for Unique Homes Magazine. In that position, she wrote, edited and designed daily blog posts, as well as tracked analytics and assisted with the development and implementation of social media strategies. She is well versed in all social media channels and platforms. Potts has a certification in Google Analytics and a B.A. in English / Minor in Journalism from Montclair State University.

Karen Curdie, of Monroe Township, is a marketing coordinator responsible for assisting with the management of marketing activities for association clients. Bringing more than 30 years of financial services marketing experience to CMA, Curdie has served in marketing communications and client service roles at Merrill Lynch, UBS Financial Services Inc. and Morgan Stanley. Curdie has a B.A. in English from Gettysburg College.

Bernita Potts, of Mount Laurel, is a human resources administrator responsible for recruitment, orientation and retention of staff. She also is accountable for payroll and benefits administration, facility and performance management, and employee relations. Serving dual roles in human resources and finance, Bernita has more than 25 years of experience in these areas. Most recently, she was the credit administrator at a local HVAC company, founded in 1929. Prior this position, Bernita supported the Vice President of Finance and employees at an international reproductive technology corporation, with U.S. locations in New Jersey and Virginia. Potts has an A.S. in Accounting from Burlington County College and is taking continuing studies courses in Financial Management, Human Resources and Economics at Rowan University.

“We’re excited to welcome such experienced individuals in their fields,” said Jeffrey Barnhart, president and CEO of Creative Marketing Alliance, which has provided companies with strategic marketing solutions for more than 30 years. “Each of them bring valuable skill sets and experience to our clients.”

About Creative Marketing Alliance 

Creative Marketing Alliance (CMA) is an award-winning, full service marketing agency that builds reputation, relationships and return on investment. For more than 30 years, CMA has provided companies with strategic marketing solutions. They include marketing strategy, social media marketing, print and digital marketing, public relations, brand strategy, event management and publications along with an in-house studio for graphic design, web design and logo design. It creates and manages results-driven marketing programs using Marketecture™, a strategic analysis that helps clients understand how their company can best be positioned in the marketplace. If you’re expecting results, please call 800-852-4269 or email us at

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