
Manage and plan your social media content with CMA's handy content calendar template.

Start With a Sound Social Media Engagement Strategy
In today’s competitive social media marketing environment, businesses need to be strategic about how they approach posting on social media. No longer can you engage with social simply to have a presence; creating and calculating a return on your social effort is critical to your success. With this much competition, businesses no longer can get away with haphazardly posting random content on the wrong social networks.
To get results, you need to start with a sound social media engagement strategy and content marketing strategy, as well as choose the right social media platforms for your brand. One of the most critical parts of your social media marketing strategy is to build a social media content calendar that drives traffic. If you want one in place by the new year, now is an ideal time to start!