Social Media Content Calendar Template
Manage and plan your social media content with CMA's handy content calendar template.
Start With a Sound Social Media Engagement Strategy
In today’s competitive social media marketing environment, businesses need to be strategic about how they approach posting on social media. According to Statista, social media marketing usage rate among U.S. companies has steadily increased from 2013 to 2019. In 2017, it was calculated that 90 percent of U.S. businesses were using social media for marketing purposes. The source projected the rate would increase from 86.2 percent in 2013 to 91 percent in 2019.
With this much competition, businesses no longer can get away with haphazardly posting random content on the wrong social networks. To get results, you need to start with a sound social media engagement strategy and content marketing strategy, as well as choose the right social media platforms for your brand. One of the most critical parts of your social media marketing strategy is to build a social media content calendar that drives traffic. If you want one in place by the new year, now is an ideal time to start!