Join us on January 29th, 2020 at 12:30 PM EST 

Best Content Marketing Methods to use for 
Lead Generation

All businesses - from large corporations to small businesses - would benefit from content marketing. This type of marketing doesn't overtly promote a brand. Instead, it's aimed to spark interest in a business's products or services through the sharing of informational content such as social media posts, blog posts and videos.

Find out how adding a lead generation component steers prospects 
down the sales funnel faster.

As Director of Content Strategy at CMA, a full-service communications, marketing, and association management firm in Princeton, New Jersey, last year Ken and his team placed one of their clients in the news, on average, every two hours and in front of 190K targeted individuals every day.  And they did it with proactive public relations, targeted social media marketing and other content marketing strategies.

Presenter — Ken Hitchner

Leverage Content to Capture Leads

Best Content Marketing Methods to Use for Lead Generation

Presented by Ken Hitchner 
Director of Content Strategy at CMA

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